2026-09-22

From Product Manager to Account Manager

Driven by the Same Passion for Smart Electronics

Ulf Hemsidan (1280 X 960 Px) (1920 X 1080 Px)Ulf Hemsidan (1280 X 960 Px) (1)

After years of working with electronics development and system solutions, Ulf Paulsson Liljeqvist is stepping into a new role as Account Manager at HydX. With a strong technical background and extensive experience in electronics, he will be working even closer to customers as HydX continues to expand its offering in electronics and connected machines.

Bringing technical expertise closer to the customer

Electronics has been at the heart of Ulf’s career from the start. After completing a Master’s degree in Mechatronics at Halmstad University, he began working in hardware development, with a focus on wireless communication and hearing technology.

In 2013, he became a co-owner of Mobile Integrator. Around ten years later, the company was acquired by Volito Industri and subsequently became part of HydX.

Since joining HydX, Ulf has worked as both a technical specialist and Product Manager, covering products from leading suppliers as well as electronics solutions developed in-house. He has also played a key role in establishing partnerships with companies such as Owasys and MRS Electronic, whose technology is now used in several of the systems developed by HydX.

Now, he is moving into a more customer-focused role as Account Manager, with a particular focus on electronics.

I’ve always enjoyed finding the right technical solution for each customer, and over the past few years I’ve missed having more direct customer contact. I’m really looking forward to working more closely with both existing and new customers.

Ulf Paulsson Liljeqvist

Account Manager

His background in electronics development gives Ulf a strong foundation for his new role. As machines and systems become more sophisticated, finding the right solution increasingly depends on combining technical expertise with a clear understanding of what the customer is trying to achieve.

“To develop solutions that are built for the future, we need to understand both the customer’s goals and what is technically possible. That’s where my technical background and training in mechatronics are particularly useful, as mechatronics is all about bringing mechanics, electronics and software together.”

New opportunities in connected machines

Electronics plays an important role in HydX’s ability to deliver complete systems that bring hydraulics, electronics and software together. Connected machines are one area where HydX sees significant opportunities ahead.

Demand is growing for solutions that enable remote diagnostics, over-the-air updates and machine data collection. At the same time, cybersecurity is becoming increasingly important, not least due to requirements introduced through the EU Machinery Regulation and the Cyber Resilience Act. HydX’s role is to help customers navigate these challenges and develop secure, robust solutions that are ready for both today’s needs and tomorrow’s requirements.

A key part of this offering is HydX’s partnership with Owasys, for which HydX is the Nordic distributor. Owasys’ open, Linux-based platforms provide a flexible foundation for developing advanced connected solutions for mobile machinery.

“More customers want to diagnose and update their machines remotely, while also making better use of machine data to improve service and operations. With the breadth of expertise we have at HydX, we can support customers all the way from the initial idea to a complete, working solution.”

For Ulf, the move into his new role is both a natural next step and an opportunity to contribute to HydX’s continued growth.

“I’m looking forward to meeting more customers and working with my colleagues to develop solutions that make a real difference. Being able to take the next step in my career while continuing to grow within HydX is something I’m genuinely excited about.”

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